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888 Accused of Stealing content

Sign the 888 petition here. 888 the operators of casino on net and pacific poker have been accused of stealing webmasters content in an attempt to increase their search engine positions. The practice known as “scraping” is a spam technique and is condemned by all the major search engines. Furthermore the majority of webmasters consider this practice as underhand and disrespectful to other website operators. Casino affiliate programs, the leading resource for online gamblin. . .

Blog Strategies: Building Your Fan Base

Very few people go through life hoping no one will notice them. This is especially true if you have been bitten by the blogging bug and spent the last few month, weeks or even days churning out post after post of clever repartee. But in order to build the fan base you secretly crave, you have to let blog surfers know where you’re at and why you are worthy of their undying devotion. Abandon your modesty and boldly use the following tips to make yourself known in the ever expanding blogos. . .

What's The Big Deal About Google's BigDaddy Update?

Every few months Google updates the algorithm it uses to rank websites in its index. Some of these updates are more significant than others, but because of Google’s market leading position these updates can be extremely significant to many online businesses. Internet Marketers assign names to these updates much the same way the weather service names hurricanes. Last October it was Jagger, before that we had the infamous Florida Update in late 2003, and Austin in early 2004. . . .

Optimizing for Rankings - Things to Do and Avoid

Search engine optimization is a much-debated topic and there is a lot of different on the net. Let’s cut through the muck and discuss things you should and shouldn’t pursue to get high rankings. Optimizing for Rankings – Things to Do and Avoid Before blasting into the subject, we need to define optimization. It simply refers to the manipulation of a site to gain top rankings on the three search engines that dominate the search traffic on the net – Yahoo, Google and MSN. . . .

SEO Do's and Don'ts: Revisiting an Old Friend

As an SEO guy I find myself waking up in a cold sweat dreaming up creative new ways to maximize my clients search results. "What if I coded it this way" or "If we syndicated the XML feed a different way, we'd blow everyone's mind". In the constantly changing world of algorithms, browser search behaviors, RSS and XML, and simply keeping up with the competition, even the SEO pros sometimes need to take a step back from the "coolness" and speed of technology and revisit our "old frien. . .

Get More Out of Adsense - Tips to Improve Contextual Targ...

As an Adsense publisher, I am often annoyed to find my web pages filled with public service announcements (PSA) and ads unrelated to the content of my site. Fewer relevant ads means fewer click-throughs and ultimately lower Adsense revenues. However advanced Google’s contextual ad serving algorithm may be, it is still a computer program (as opposed to a human being) trying to figure out what a web page is about. Below are some tips to help you optimize your pages to make them mo. . .

E-Commerce Keys to Success in 2006

Most people that started websites in the mid to late nineties are living the good life. They most likely have a website that is making them millions of dollars each year. For those that did not get into e-commerce back then, they may think it is too late but it isn’t. The biggest thing about e-commerce then compared to now is, it is more technical. In the nineties backlinks and search engine optimization did not matter, and their was little competition but things have changed. Below are. . .

Vloggers: Be Your Own Scorsese

From tiny acorns grow mighty oaks. Like weblogs (blogs) before them, video blogs (vlogs) are emerging from a tightly knit online community and entering into a more mainstream Internet fare. Our consulting team at ICMediaDirect.com is working with more and more clients to utilize vlogging capabilities for website enhancement. Perhaps an introduction to video blogs is in order: before too long the handiwork of vloggers may be everywhere. You could think of a vlog as blogging throug. . .

Online Retail Sales: Online Loyalty Equals Retail Gold

As an employee of an online advertising agency, ICMediaDirect.com, I’ve got a sweet vantage for observing the latest online retail numbers tumble in - and they’re spectacular. Third Quarter online retail sales were up almost 27% from the same period last year, while these first 20 days of January were up 33% from the same period in 2005. This surge is neither cyclical nor an aberration, but indicative of the continuing and permanent shift of retail consumers to ecommerce instead. . . .

E-commerce Success: Is it too Late?

A large percentage of people that started online businesses before 1998 have become very successful. Many are in the top ten on search engines for their respective keywords, they have a large amount of links pointing to their website, and a high page rank on Google. Many receive millions of visitors each month and make millions of dollars each year. Some people that started businesses in the years 2001 or 2002 have also been able to achieve success, even some companies like Adbrite in 2. . .


 

The Power of Being the Brand (Part2)


THE POWER OF BEING THE BRAND (PART 2) - by Michelle van der Heyde We have already established that "brand" can also be defined as the recognition and personal connection that forms in the hearts and minds of your customers and other key audiences through their collective experiences with your brand (at every point of contact). Ideally the brand that emerges is a positive one, leading to trust, loyalty and advocacy for your offerings, increasing shareholder value and establishing l. . .



 

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